Projeto
06
07
Pop Burgers
Loja de hambúrgueres rápidos e populares para comer em pé.
Visual Design, Brand Identity
![Group 887.png](https://static.wixstatic.com/media/3bf41c_79adc7fb00df405f918c511a05eefde0~mv2.png/v1/fill/w_55,h_81,al_c,lg_1,q_85,enc_auto/Group%20887.png)
![Prato2.jpg](https://static.wixstatic.com/media/3bf41c_4d4dbd4a6df849d9bc2be256f2adc41b~mv2.jpg/v1/fill/w_123,h_93,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_4d4dbd4a6df849d9bc2be256f2adc41b~mv2.jpg)
![](https://static.wixstatic.com/media/12c18de97a854bbe961f4b3d52f13b46.jpg/v1/fill/w_155,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/12c18de97a854bbe961f4b3d52f13b46.jpg)
Logotipo e identidade visual
Inspirado pelas hamburguerias americanas dos anos 50 e 60 do século passado, a Pop Burgers & Fries tem o propósito de entregar produtos fast food de qualidade mas de baixo custo.
Com o conceito de simplicidade, praticidade, a Pop Burgers retoma o velho hábito do hambúrguer de comer com a mão, em trânsito, com um cardápio enxuto e dinâmico.
É nesse contexto que elaboramos uma logo e identidade visual marcante, individual e com personalidade mas ao mesmo tempo muito associada e repertoriada com o mercado de hamburguerias tradicionais.
![publico.jpg](https://static.wixstatic.com/media/3bf41c_c885304e77a54b2481dadbfb720c81ee~mv2.jpg/v1/fill/w_123,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_c885304e77a54b2481dadbfb720c81ee~mv2.jpg)
O Público
Público formado por homens e mulheres com faixa etária de 18 a 40 anos que estão fazendo o trajeto do trabalho para casa ou para faculdade por exemplo.
São pessoas que gostam do estilo antigo de hamburgueria, com menu simples e com um valor muito em conta.
Essas pessoas estão sempre apressadas, não possuem tempo a perder e por isso são práticas, querem comer rapidamente para continuarem o seu caminho ou apenas matarem a fome.
![valores.png](https://static.wixstatic.com/media/3bf41c_ae3ea874671b4933af44029a6e02f4bd~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/valores.png)
![publico2.jpg](https://static.wixstatic.com/media/3bf41c_26e12df0817a49efa90a7f012f1a1b72~mv2.jpg/v1/fill/w_123,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_26e12df0817a49efa90a7f012f1a1b72~mv2.jpg)
![](https://static.wixstatic.com/media/12c18de97a854bbe961f4b3d52f13b46.jpg/v1/fill/w_155,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/12c18de97a854bbe961f4b3d52f13b46.jpg)
A Marca Pop
A logo foi inspirada no formato de um hambúrguer para representar a letra "O" e a letra "P" formando a palavra POP. Toda a logo forma uma mancha gráfica forte e compacta, sendo fácil de aplicar e de alinhar com os elementos gráficos da peça.
![p-icon.png](https://static.wixstatic.com/media/3bf41c_0f34d5ce9bd14251a436e70a8e5dbc85~mv2.png/v1/fill/w_73,h_21,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/p-icon.png)
![color.jpg](https://static.wixstatic.com/media/3bf41c_285f50b666b94479846a5fb207d9198c~mv2.jpg/v1/fill/w_181,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/color.jpg)
![A.png](https://static.wixstatic.com/media/3bf41c_424243497d0742b8844495bdefc6d350~mv2.png/v1/fill/w_124,h_134,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/A.png)
![Ultra.png](https://static.wixstatic.com/media/3bf41c_eee8dc9150be438b96cfa1143da6d3cd~mv2.png/v1/fill/w_55,h_53,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Ultra.png)
![logos.jpg](https://static.wixstatic.com/media/3bf41c_b097249cb1504d44a4de035c21bb5eae~mv2.jpg/v1/fill/w_181,h_226,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/logos.jpg)
![cozinha.jpg](https://static.wixstatic.com/media/3bf41c_640ed8f3e18542eabfa981c5179875ff~mv2.jpg/v1/fill/w_147,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_640ed8f3e18542eabfa981c5179875ff~mv2.jpg)
![vai-comer-agora.png](https://static.wixstatic.com/media/3bf41c_301a095d32c5465ebed7e30f4f911a8a~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_301a095d32c5465ebed7e30f4f911a8a~mv2.png)
![pin9 1.jpg](https://static.wixstatic.com/media/3bf41c_08aa18a69c5448c496157dccaf9107a5~mv2.jpg/v1/fill/w_181,h_113,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/pin9%201.jpg)
![avental.jpg](https://static.wixstatic.com/media/3bf41c_5cce251aaffd45b38c7decf77285490f~mv2.jpg/v1/fill/w_108,h_166,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/avental.jpg)
![bone.png](https://static.wixstatic.com/media/3bf41c_28614490e65a450eb84d1fdfbef78fcf~mv2.png/v1/fill/w_56,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bone.png)
![bone2.png](https://static.wixstatic.com/media/3bf41c_c17eff06c15c4278b3dd7974a7ff2c25~mv2.png/v1/fill/w_56,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bone2.png)
![T-Shirts-PSD-Mockup 1.jpg](https://static.wixstatic.com/media/3bf41c_27c70386eb0041eb86aeec6a40b7d3d2~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_27c70386eb0041eb86aeec6a40b7d3d2~mv2.jpg)
![logo1.jpg](https://static.wixstatic.com/media/3bf41c_fd3371c277fa4af085c91780d03a060f~mv2.jpg/v1/fill/w_81,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/logo1.jpg)
![logo2.jpg](https://static.wixstatic.com/media/3bf41c_4f2a9bd6f0c54f78ac9dbbd0c576431a~mv2.jpg/v1/fill/w_81,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/logo2.jpg)
![logo3.jpg](https://static.wixstatic.com/media/3bf41c_7b1e59923a22453493be8ac9b967fed5~mv2.jpg/v1/fill/w_82,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/logo3.jpg)
![8A.jpg](https://static.wixstatic.com/media/3bf41c_ea5df95650364e6381a9b3d164948638~mv2.jpg/v1/fill/w_147,h_118,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_ea5df95650364e6381a9b3d164948638~mv2.jpg)
![cel1.png](https://static.wixstatic.com/media/3bf41c_8a2e3f5673a2483d9bae534b9bba6126~mv2.png/v1/fill/w_77,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cel1.png)
![cel2.png](https://static.wixstatic.com/media/3bf41c_e32c613e1df34ee0935f944ebb15aa1d~mv2.png/v1/fill/w_77,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cel2.png)
![cel3.png](https://static.wixstatic.com/media/3bf41c_98d7dda4873b438b8d184146dd0601d1~mv2.png/v1/fill/w_77,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cel3.png)
![cel4.png](https://static.wixstatic.com/media/3bf41c_fb2ead18319a457ca4afd0237c7da556~mv2.png/v1/fill/w_77,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cel4.png)
![posters.jpg](https://static.wixstatic.com/media/3bf41c_8a42f40e81914583b20318bacd5ce1d9~mv2.jpg/v1/fill/w_181,h_257,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/posters.jpg)
![07-Urban-Flyer-Mock-up (1).jpg](https://static.wixstatic.com/media/3bf41c_3b0eb945196f437593cde408852dbe20~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_3b0eb945196f437593cde408852dbe20~mv2.jpg)
![final.jpg](https://static.wixstatic.com/media/3bf41c_2abbf56f65a44a158b187407be1d7b5f~mv2.jpg/v1/fill/w_147,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3bf41c_2abbf56f65a44a158b187407be1d7b5f~mv2.jpg)